Strategic Date Change Announced for Food&HotelVietnam
Move to Earlier Date Well-Received by Local Vietnamese Business Communities
Singapore, 19 January 2012 – Food&HotelVietnam (FHV), the biennial premier trade show dedicated to the foodservice and hospitality industry in Vietnam, will be brought forward by five months in a strategic and long-term move to match the buying cycles of the Vietnamese market. Organised by Allworld member, Singapore Exhibition Services Pte Ltd (SES) and local co-organiser, VCCI Exhibition Service (VCCI), the next edition of FHV will now be held from 24 to 26 April 2013, at the same venue, Saigon Exhibition & Convention Center (SECC) at District 7 in Ho Chi Minh City.
With the annual year-end festive season, the peak period for Vietnam’s foodservice and hospitality industry usually lasts from September to March. As such, there is a notable increase in the buying of equipment, as well as food and drink supplies between the month of April and September. Moving FHV forward allows exhibitors to meet with buyers during the important purchasing period, as well as the growth of the exhibition, conferences, associated seminars, workshops and competitions.
“SES is always striving to bring our events to a higher level by listening to, and incorporating feedback, from our exhibitors and visitors. With the fast-moving nature of Vietnam’s foodservice and hospitality industry, we have to constantly evolve to keep up with the times. By moving the dates from September to April, the local foodservice and hospitality communities will be able to peruse the wide range of products and services that will be displayed across the exhibition show floor, and make purchasing decisions that can add benefit to their business over a longer period of time,” says Ms. Ting Siew Mui, Project Director of Lifestyle Events, SES.
This move has been well-received by the major participants in the Vietnamese foodservice and hospitality industry, who have confirmed that they will attend the show before making any major purchasing decisions. An additional benefit is that it moves FHV into an easier month for exhibitors, given the fact that September is highly congested with food and hospitality shows both in Asia and around the world.
“September to March is always the most hectic period for the hospitality and foodservice industry, especially in Asia where we have the Lunar New Year just weeks after Christmas and the New Year. As such, it’s great to hear that FHV2013 is moving forward from September to April as it allows the industry more time to purchase equipment and food and drink supplies,” Mr. Norbert Ehrbar, Vice President of Saigon Professional Chefs’ Guild affirms.
“The change in date not only fits the buying patterns in Vietnam, it also fits in with the Asian markets as well. This is also important with the mooncake production that starts in July, so preparations have to be made before that. With this date change, and missing the high season month of September, it actually means that I can have a bigger team attending the show,” says Chef Vincent Tan, Executive Chef at Equatorial Hotel, Vietnam.
Following the success of its previous edition in 2011, FHV2013 will see the return of industry acclaimed competitions such as the 3rd edition of Vietnam Barista Competition and the 5th Vietnam Culinary Challenge.
Show at a glance:
|Date:||24 – 26 April 2013|
|Venue:||Saigon Exhibition & Convention Center (SECC)
799 Nguyen Van Linh, Tan Phu Ward, Dist 7. HoChiMinh City, Vietnam
|Opening hours:||0900hrs – 1700hrs|
|Admission:||Business and trade professionals only|